Anti wrinkle creams and lotions are huge business and generate the cosmetic industry millions and millions of dollars. They also have millions of dollars in their advertising budget as well. This way they can get their products in front of more people each day. However, most of these products are not effective at reducing the signs of aging on your skin.

Smaller niche skin care companies that do not have large advertising budgets make many of the best anti wrinkle creams and lotions. They rely on other means to get their products in front of prospective buyers. One of the most effective methods they use is word of mouth and the internet.

The main skin-friendly cosmetic to support your make-up is a concealer. It aims at hiding all the skin defects. The concealer shouldn’t be white or too fair. It should be just a bit (one tone) fairer than your complexion.

Which foundation is best for you?

Foundation is the makeup basis. Which foundation to choose depends on your skin type and climatic conditions. For oil and combination skin it’s advisable to choose oil-free foundations or those with a small amount of oil. For normal and dry skin you’d better pick creamy foundations with richer ingredients. Most people can use more or less oily foundations depending on the season of the year.

How to choose a foundation colour?

Select a few colors that seem close to your natural skin tone. Do it during the day, in the natural sun light.

Apply a couple dots of each color on areas of your jawline (the inner wrist or hand aren't the best spots, contrary to popular belief). Take a good, long look - near a window. Ask to for a hand mirror and stand near a doorway, or step outside, to see which foundation looks best in the natural light. The right shade is one that you can't see because it blends in so well.